Before you put pen to paper, or fingers to keys to begin blogging, you need to think about what it is that you want to say. Actually, before you even think about what you want to say, you need to consider:
- Who your target audience is.
- What their level of knowledge on the subject that you’re going to write on is.
- What type of information is useful to them: what do they want?
- What your angle is. Is it education, entertainment, engagement, provocation or a mixture of some/all? You can be as off-the-wall as you like, just so long as you never sit on the fence.
Now think about what it is that you wanted to say. Has it changed since you considered all of that?
Make sure what you write in your blog is relevant and fills a need, before you post it.